About Me

A little bit about me and how I got to where I am today.


I’m Kim Ruddock and I’m a web designer/developer living in Oakham, Rutland. I started Underdog Design after honing my skills at a large web agency in Rugby. I worked there for 5 happy years, winning Web Designer of the Year at the end of year company awards in my first year, achieving my Magento Front End Developer certification, and ultimately progressing to be the company’s lead front-end developer. The company changed ownership and dissolved the web department in 2016 at which point I used everything I’d learnt and took the plunge to set up my own company.

I love creating websites and designs that my client’s can be proud of. I have experience working with sole traders, large corporate clients and other web agencies. Whether I’m helping people who need to establish themselves online for the first time or whether I’m helping to refresh or improve an existing brand I always focus on delivering the same high standard.

Please take a look through my work and feel free to contact me if you think I can help you out with your latest project.

Ready to Talk?Latest Work

So What Can I Do For You?



I love Wordpress. I’ve built A LOT of sites, blogs and some plugins too!



Looking for an ecommerce solution? WooCommerce will be perfect for you.

How Can I Help?

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